Central Embassy Let’s Celebrate 2025 is a premium festive event marking the official start of the Christmas season and the unveiling of the mall’s iconic Christmas tree. Creager delivered a complete creative experience, covering event design, stage design, the creative show concept, and the opening performance. Our approach focused on a modern, international, and joyful visual language that aligns with Central Embassy’s luxury identity while enhancing the celebratory atmosphere.

The venue presented a unique spatial challenge, a non-open space with existing architectural elements and holiday decorations that must remain in place after the show. We designed a stage and show flow that adapted seamlessly to these constraints, ensuring clear visibility and smooth movement for performers and audiences. The result was a captivating opening moment that energized the entire venue and set the tone for a festive season filled with excitement and wonder.